The Mo You Know
Where Motivation Meets Opportunity
Welcome to The Mo You Know
I’m ShaDonna “Mo” McPhaul, a retired Air Force veteran offering expert public relations, media consulting, and brand strategy services in Fayetteville, NC. Let’s connect to elevate your brand and create meaningful community impact.
Discover How Mo Can Elevate Your Brand
Explore The Mo You Know’s full range of services designed to boost your brand’s visibility and credibility. Whether you need media consulting, public relations, or workshops, I’m here to help you build authentic connections and create lasting impact. Take the first step toward elevating your business today!
Spotlight on Signature Services
Discover the key offerings that set The Mo You Know apart—designed to elevate your brand and amplify your message with expert precision.
PR Quick Start
PR Quick Start is designed to get your public relations off the ground quickly and effectively. I provide essential tools and strategies to launch your media presence, helping you secure attention and build credibility with your target audience right away.
The Mojo Effect
The Mojo Effect delivers a powerful boost to your brand visibility through personalized strategies and authentic storytelling. I help you create memorable connections that inspire engagement and growth, making your message stand out.
Press Release & Distribution
Get your story heard with professional press release writing and targeted distribution. I craft compelling releases and connect you with the media outlets that matter, ensuring your news reaches key audiences to maximize exposure and impact.
The Visionary Behind The Mo You Know
After more than two decades of military service, I knew I wanted to create something that made a real difference—something rooted in purpose, service, and connection. That’s how this journey began. I built this movement to bridge the gap between brands and the communities they serve, using strategic media, authentic storytelling, and meaningful engagement.
Workshops That Empower and Elevate
Step into purpose-driven sessions designed to inform, inspire, and ignite confidence—from media training to veteran transition support.
Transitioning Military
Guiding veterans through career shifts with tailored media, branding, and communication strategies for post-military success.
Red Carpet Experience
Bring star-quality visibility to your brand through curated media moments, on-site hosting, and elevated public engagement.
Media Training for Adults
Build confidence and sharpen your messaging with professional media coaching designed for business owners and public figures.
Get to Know My Story
My military background and passion for community engagement fuel everything I do. I created this movement to build authentic connections and help brands grow with purpose, heart, and real impact.
Proven Expertise
Over 20 years of experience in outreach, media relations, and brand development with a results-driven approach.
Power Connector
I build bridges between businesses, nonprofits, influencers, and changemakers to spark growth and visibility that lasts.
Veteran-Led Vision
Founded by a retired U.S. Air Force veteran with deep roots in media, military, and community leadership.
PR & Event Pro
Extensive hands-on experience in public relations, event planning, and engagement that moves people and builds trust.